Free Prize Inside - by Seth Godin

It's a shorter book than it looks when you first pick it up. The book is over in 183 quick pages, plush over 50 pages of 'footnotes', updated at Seth's site: www.freeprizeinside.com.

I got some great tips about championing great marketing ideas once you have had them. Pearl #1: There is a right and a wrong way about getting a great marketing idea launched, supported and built - and this book shows you the right way. When innovating, learn to go to the 'the edges' and beyond. Staying in the safe middle just doesn't cut it! Pearl #2: Practice 'edgecraft' or forget it because that's exactly what your customers will do enless your innovation is truly at the 'edge'.

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The Bootstrapper's Bible - by Seth Godin

Seth sent me this PDF book as a thank you after I e-mailed him with some feedback about 'All Marketers are Liars', (thank you Seth). At first glance this PDF book appears to be aimed at the small business entrepreneur as it is packed with plenty of 'you can do it' inspiration. Upon further examination however, it is jam-packed with nuggets that only an seasoned marketing pro will know are priceless. Pearl#1: bootstrapping is a state of mind that both start-up entrepreneurs and billionaires alike know how to enter when necessary.

You can download this FREE e-book here (a 103-page PDF): http://changethis.com/8.BootstrappersBible

Survival is not enough - by Seth Godin

Purchased from iTunes as an audio book (duration: 2 hrs 58 mins). A refreshing breath of reality that needs to blow through many stuffy marketing departments. Seth shows you how to 'zoom'. Once you can zoom you have the tools to evolve. Only those organisations who evolve can survive. Pearl #1: Learn how to embrace change without pain (easier said than done!).

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All Marketers Are Liars - by Seth Godin

I bought this from iTunes as an audio book (duration: 4 hrs 40 mins) for my iPod. In your marketing you need to tell a story, a great story. One that your customers can believe.

No. Seth Godin doesn’t really advocate lying, it’s his clever way of making his book title 'purple' on the bookshelves. He does however talk about telling stories in our marketing. A good story is a whole company belief structure and must be based on a tried and trusted authenticity to work.

Tell a great story to a small group, they will try, buy, love it and then sneeze, so you will then penetrate the wider market. Pearl #1: Start small and purple. Don’t sell to a mass market on cheaper, faster, smaller. Sell the niche story that fits the world view of a few.

Pearl #2: Audiobooks are way cooler than paper books. Listen on your iPod (handsfree!) outside in the fresh air, (maximum oxygen to your brain) and scribble your notes. Your eyes never get tired and it's easier to avoid interruptions.

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99 Cows eBook - by Seth Godin

Seth has rounded up 99 businesses that are great examples of 'Purple Cows' to inspire you and take you further now that you've been bitten by the purple bug. The diversity of companies and ideas inside is amazing.

The best thing about this PDF is that every page has one story about a purple business and they all have weblinks. Within seconds you are checking out what purple looks like online! It's a whirlwind tour of remarkable purple power. You can't help but be inspired to do something purple at your place. Pearl #1: re-inventing the wheel is pointless when you already have 99 shades of purple to inspire you, right here.

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Really Bad PowerPoint - by Seth Godin

(and how to avoid it!) OK it's only a 10-page PDF, but if you've ever just got to the end of your monster PowerPoint epic production and (just BEFORE you show it to your clients/colleagues/board) you want a little perspective on things - read this. Pearl#1: Never use more than 6 words per slide, no cheesy images and never use transitions or spins.

Download your copy here: http://www.sethgodin.com/freeprize/reallybad-1.pdf

Purple Cow - by Seth Godin

If there is one book in 2005 I recommend all clients to read, it's 'Purple Cow'. This book is definitely a life-changer for anyone in Marketing. Seth has written a best-seller, a classic, and says 'something remarkable is worth talking about ... It's a Purple Cow. Boring stuff is invisible. It's a brown cow.' Pearl# 1: Who looks at brown cows when right in the middle of the field is a PURPLE cow? So create a purple cow. I say you should read this book no fewer than three times and learn how to transform your business by being remarkable.

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