Purple Cow - by Seth Godin

If there is one book in 2005 I recommend all clients to read, it's 'Purple Cow'. This book is definitely a life-changer for anyone in Marketing. Seth has written a best-seller, a classic, and says 'something remarkable is worth talking about ... It's a Purple Cow. Boring stuff is invisible. It's a brown cow.' Pearl# 1: Who looks at brown cows when right in the middle of the field is a PURPLE cow? So create a purple cow. I say you should read this book no fewer than three times and learn how to transform your business by being remarkable.

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