Marketing books you'll never get to read

Yes, I have read each of these marketing books and have posted my own reviews on the good ones here. It's a reminder for me and a time-saver for you. This blog saves you time by shortlisting the must-read books. Look out for the 'pearls of wisdom' per book. The pearl I get might not always be the main idea the author was trying to put across (sometimes it is) but at least you get my take on things. Dominic A Yeadon, UK e-Marketing Consultant, www.tmb.uk.com & www.dataharvesting.com

Friday, June 10, 2005

99 Cows eBook - by Seth Godin

Seth has rounded up 99 businesses that are great examples of 'Purple Cows' to inspire you and take you further now that you've been bitten by the purple bug. The diversity of companies and ideas inside is amazing.

The best thing about this PDF is that every page has one story about a purple business and they all have weblinks. Within seconds you are checking out what purple looks like online! It's a whirlwind tour of remarkable purple power. You can't help but be inspired to do something purple at your place. Pearl #1: re-inventing the wheel is pointless when you already have 99 shades of purple to inspire you, right here.

Download this 120-page PDF

posted by Dominic Yeadon @ 10:22 pm  

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