All Marketers Are Liars - by Seth Godin

I bought this from iTunes as an audio book (duration: 4 hrs 40 mins) for my iPod. In your marketing you need to tell a story, a great story. One that your customers can believe.

No. Seth Godin doesn’t really advocate lying, it’s his clever way of making his book title 'purple' on the bookshelves. He does however talk about telling stories in our marketing. A good story is a whole company belief structure and must be based on a tried and trusted authenticity to work.

Tell a great story to a small group, they will try, buy, love it and then sneeze, so you will then penetrate the wider market. Pearl #1: Start small and purple. Don’t sell to a mass market on cheaper, faster, smaller. Sell the niche story that fits the world view of a few.

Pearl #2: Audiobooks are way cooler than paper books. Listen on your iPod (handsfree!) outside in the fresh air, (maximum oxygen to your brain) and scribble your notes. Your eyes never get tired and it's easier to avoid interruptions.

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