Marketing books you'll never get to read

Yes, I have read each of these marketing books and have posted my own reviews on the good ones here. It's a reminder for me and a time-saver for you. This blog saves you time by shortlisting the must-read books. Look out for the 'pearls of wisdom' per book. The pearl I get might not always be the main idea the author was trying to put across (sometimes it is) but at least you get my take on things. Dominic A Yeadon, UK e-Marketing Consultant, www.tmb.uk.com & www.dataharvesting.com

Sunday, August 21, 2005

The Bootstrapper's Bible - by Seth Godin


Seth sent me this PDF book as a thank you after I e-mailed him with some feedback about 'All Marketers are Liars', (thank you Seth). At first glance this PDF book appears to be aimed at the small business entrepreneur as it is packed with plenty of 'you can do it' inspiration. Upon further examination however, it is jam-packed with nuggets that only an seasoned marketing pro will know are priceless. Pearl#1: bootstrapping is a state of mind that both start-up entrepreneurs and billionaires alike know how to enter when necessary.

You can download this FREE e-book here (a 103-page PDF): http://changethis.com/8.BootstrappersBible

posted by Dominic Yeadon @ 1:49 am  

0 Comments:

Post a Comment

<< Home