Survival is not enough - by Seth Godin

Purchased from iTunes as an audio book (duration: 2 hrs 58 mins). A refreshing breath of reality that needs to blow through many stuffy marketing departments. Seth shows you how to 'zoom'. Once you can zoom you have the tools to evolve. Only those organisations who evolve can survive. Pearl #1: Learn how to embrace change without pain (easier said than done!).

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