Free Prize Inside - by Seth Godin

It's a shorter book than it looks when you first pick it up. The book is over in 183 quick pages, plush over 50 pages of 'footnotes', updated at Seth's site: www.freeprizeinside.com.

I got some great tips about championing great marketing ideas once you have had them. Pearl #1: There is a right and a wrong way about getting a great marketing idea launched, supported and built - and this book shows you the right way. When innovating, learn to go to the 'the edges' and beyond. Staying in the safe middle just doesn't cut it! Pearl #2: Practice 'edgecraft' or forget it because that's exactly what your customers will do enless your innovation is truly at the 'edge'.

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